This Netflix non-member homepage is where
The challenge
People come to the cancel page when they are disappointed with a service. We want to make it easy to cancel but also inform them about options that may serve them better.
The thinking
“Easy cancel” is a Netflix promise we want to keep. We also want to offer more choices to the member without getting in the way of their intention (or trying to shame them for cancelling).
The results
Projected Web & IOS revenue $120-140 Million.