Adventures
Netflix | Los Gatos, CA | 2019 – 2026
Senior Content Designer
Designed, tested and productized experiences to bring in over 750 Million in revenue. Launched the Netflix ads plan and led content design on acquisition and retention projects. Helped audiences discover new features and build brand loyalty.
Adyen | San Francisco, CA | 2018 – 2019
Content Writer
Created videos and data-driven articles to establish the company as a fintech thought leader.
CBS Interactive | San Francisco, CA | 2011 – 2018
Senior Writer
Established and generated fandom for entertainment on CBS, CNET, CBS Sports, GameSpot and Game Market through video, web, print advertising and events.
Traction | San Francisco | 2010 – 2011
Copywriter
Ideated and produced results-based video, web and print for Salesforce, Alibaba.com, Shutterfly, Apple, Intuit and TurboTax.
Freelance | San Francisco, CA | 2008 – 2010
Copywriter
Created broadcast, print, radio for agencies like Publicis Modem & Dialog, Traction, Real Branding, PJA, Gap, MyPoints, Picaboo, EMC Creative and Trend Micro
Academy of Art University | San Francisco, CA | 2007
Instructor Advertising 101
Y&R | San Francisco, CA | 2004 – 2008
Copywriter
Created iconic video, web and print advertising for NCAA, Chevron, Cadbury Schweppes (including Diet Dr Pepper, Canada Dry Ginger Ale & 7UP) and Heavenly Mountain Resort.
Mad Dogs & Englishmen| San Francisco, CA | 2003-2005
Intern/Freelancer
Butler, Shine, Stern & Partners | Sausalito, CA | 2003
Intern